The general mission of Union Fleurs is to represent, promote and defend the interests of the international floricultural trade.
More specifically, Union Fleurs actively pursues the following objectives:
- To safeguard and promote matters of general interest to the international floricultural trade
- To promote the visibility of the floricultural sector and a favourable trading environment
- To defend and represent the interests of the international floricultural trade at international forums and with international bodies and authorities worldwide
- To exchange, collect and distribute information on the world floricultural market
- To provide a networking platform where members can meet and exchange views